Lake Travis in Austin, Texas

Private Banking

We're In The Business Of Advocacy

With an exclusive Primera Account, you’re guaranteed an elevated private banking experience and the most customized personal service. We are proud to provide you with the highest standard of excellence, and critical resources like state-of-the-art banking technology and access to your own personal relationship banker around the clock.

Your Private Banker

We're more than just your bank — we’re your steadfast supporters and trusted partners in maximizing your business’ potential. Your own private banker is there to support you through every phase, helping you tailor a plan to reach your financial goals, identify opportunities for growth, and ensure that the hard work you put in today leads to impressive future success. Your private banker offers:

  • Regular calls and visits to your business, unless you prefer to come to the bank
  • 24/7 access to their expertise, day or night
  • Consistent service improvement based on your unique feedback

Join our exclusive club that emphasizes service and comes complete with special privileges and perks you won’t find anywhere else. Brought to you by our banking partner that’s already known for their high level of customer service, Primera raises the bar with elite benefits that include:

  • Concierge assistance with transition of bill payments and automatic deposits and withdrawals
  • Service benefits extended to members of your immediate family when you are joint owners of our Private Banking deposit accounts
  • Dedicated notary service
  • Specially-tiered money market rates
  • Priority underwriting for your personal, construction, and mortgage loans
  • Risk Management Program to help protect your assets
  • Primera checks
  • Primera Visa Debit Card

Our Partnership with Luther King Capital Management

Luther King Capital Management provides investment advisory services to high-net-worth individuals, foundations, endowments, investment companies, pension and profit-sharing plans, trusts, and estates, among other organizations.


Experience Private Banking Like No Other.

Primera's personal relationship bankers are with you every step of the way, helping you tailor a plan to reach your financial goals and identify opportunities for growth, ensuring your hard work today leads to success for a lifetime of tomorrows.